Give every channel credit for the calls it drives
Most buyers visit several times before they call. PalFone call attribution will link each call to the full journey across ads, search and social, so budget follows real results.
| Channel | Calls | Sales | Cost / sale |
|---|---|---|---|
| Search ads | 1,920 | 212 | $64 |
| Social ads | 860 | 54 | $131 |
| Organic search | 640 | 91 | $0 |
| Billboards | 310 | 22 | $228 |
What attribution will show you
The whole journey
Every visit, page and campaign before the call.
Calls valued by revenue
Mark calls as sales with an amount.
Smarter ad bidding
Call conversions sent to ad platforms.
How it will work
Capture the visit
Our script records source, UTM and click IDs for each visitor.
Link the call
When that visitor calls, the session joins the call record.
Close the loop
Sales outcomes flow back to reports and ad platforms.
Planned features
Who it's for
High-value sales
Real estate, finance and education, where one call can be worth a lot.
Multi-channel brands
Teams running search, social and offline at once.
Agencies
Show clients which campaigns produce booked revenue.
Questions about call attribution
When will call attribution launch?
Soon after call tracking. Join early access and we'll contact you first.
How is attribution different from call tracking?
Call tracking tells you the source of a call. Attribution looks at every touchpoint in the journey and shares credit across them.
Join attribution early access
Leave your details and we'll invite you as soon as it's ready. Cloud PBX, Contact Center and Wholesale VoIP are available today.