Cloud PBX, contact center dialers and wholesale voice, worldwide
WhatsApp Business API

Sell and support on WhatsApp, at scale

Send approved template messages, answer chats as a team and automate common questions. Connect WhatsApp to your calls, so a missed call becomes a WhatsApp conversation.

Shared team inboxTemplate broadcastsChatbot builder
Why it matters

Meet customers where they already are

Higher response rates

Customers open and reply to WhatsApp far more than email.

One inbox for the team

Assign chats, add notes and see history together.

Calls and chats together

See a customer's calls and messages in one timeline.

How it works

Go live on WhatsApp in three steps

Connect your number

We help verify your business with Meta and connect a number.

Create templates

Write message templates and submit them for approval.

Start chatting

Run campaigns, set up a chatbot and invite your team.

Features

WhatsApp features

Official API accessBusiness verification and number setup support.
Shared inboxAssignment, tags, notes and quick replies.
Template campaignsPersonalised broadcasts to opted-in contacts.
Chatbot builderMenus, FAQs and lead capture without code.
Interactive messagesButtons, lists and quick replies.
Click-to-WhatsApp adsStart chats from Meta ads.
Missed-call to WhatsAppMessage callers you couldn't answer.
Catalogue & paymentsShare products and collect payments where available.
API & webhooksSend and receive messages from your systems.
Use cases

What businesses do on WhatsApp

Lead follow-up

Reply instantly to ad leads and website enquiries.

Order updates

Confirmations, delivery alerts and feedback requests.

Support

Answer questions with a bot, hand off to a person when needed.

FAQ

Questions about whatsapp business api

What is the WhatsApp Business API?

It is WhatsApp's platform for medium and large businesses. Unlike the WhatsApp Business app, it supports many agents, automation, integrations and template messages at scale.

How much does the WhatsApp Business API cost?

You pay Meta's per-message charges plus a PalFone platform fee. See pricing for current rates.

Can I use my existing number?

Yes, if it isn't already registered on WhatsApp, or after you remove it from the WhatsApp app. We can also give you a new number.

Can you help us get a verified business account?

We can help you apply. Approval is decided by Meta.

Get started

Get started on WhatsApp

Tell us what you need. We'll suggest numbers, routing and a plan and set up a trial account for you, with straight answers and no sales pressure.

Get a callback in one business day

We reply within one business day. Your details are used only to answer this request.

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